Who is the owner of Prime Hydration?

Prime Hydration, a popular beverage brand, has caused a stir in the market thanks to the collaboration of two famous stars, Logan Paul and KSI. So, who is the true owner of this brand?

Overview of Prime

Prime, a beverage brand that launched in early 2022, quickly dominated the market and became a standout name in the sports drink, mixed drink, and energy drink industries. Created with the goal of serving a younger audience, Prime has built a loyal fan base, including athletes, celebrities, and social media influencers.

What sets Prime apart is the involvement of influential stars like Logan Paul and KSI, who are not only brand ambassadors but also hold significant stakes in the company. This partnership has greatly contributed to the brand’s growth and recognition, helping Prime quickly expand globally and capture the attention of consumers worldwide.

After its launch in 2022, Prime sparked a massive wave on social media platforms, with an impressive following of over 40 million people. By 2023, the brand had achieved an estimated revenue of over $1.2 billion, cementing its position as one of the leading companies in the energy drink industry. At the same time, Prime expanded its distribution and sponsorship contracts, continually increasing its global presence and customer reach.

Who is the owner of Prime Hydration?

Although Logan Paul and KSI are the familiar faces of Prime, they are not the sole owners. Prime Hydration, the parent company of the Prime brand, is owned by Prime Hydration, LLC – a subsidiary of Congo Brands. The company is managed by Max Clemons and Trey Steiger, who hold 50% control of the brand. Logan Paul and KSI each own 20% of the company.

The Congo brand and its founders

Congo Brands, a prominent company in the manufacturing and marketing sector, was founded in 2017 in Louisville, Kentucky, by two high school friends, Max Clemons and Trey Steiger. Before founding Congo Brands, Clemons and Steiger had already achieved success with Congo Outdoor, a company specializing in outdoor equipment. Their combined experience in manufacturing, distribution, and marketing helped them set the goal of building new consumer brands with significant market impact.

Congo Brands’ first brand, Corkcicle, quickly dominated the market with uniquely designed and sophisticated water bottles. As the trend of using high-quality reusable water bottles became increasingly popular, Corkcicle attracted attention through creative and effective marketing strategies across social media platforms, particularly with collaborations with influencers.

The remarkable success of Corkcicle not only served as proof of Clemons and Steiger’s business strategy but also gave them a clear understanding of the immense potential in collaborating with celebrities to boost product awareness and demand. This insight led them to explore a new opportunity in the beverage sector with Prime Hydration, a brand launched in 2021. By partnering with social media stars like Logan Paul and KSI, Clemons and Steiger continued to leverage their strengths in product development, production, and operations, while the influencers brought visibility, large followings, and powerful marketing strategies.

This collaboration created a sensation across multiple social media platforms, allowing Prime Hydration to quickly build a strong reputation and dominate the beverage market. From this, Congo Brands firmly established its strategic vision of combining quality products with creative marketing to win over consumers’ hearts.

Under the leadership of Max Clemons and Trey Steiger, Prime Hydration is not just a beverage product but the result of creative marketing strategies and partnerships with prominent influencers. This approach has been the key to the brand’s global success and prominence.